The Importance of Marketing

Title

The Importance of Marketing

Description

A speech given by Liam Connellan, Director General of the Confederation of Irish Industry, at a "Seminar on Marketing" to the Plassey Business Society at the National Institute for Higher Education, Limerick.

Creator

Liam Connellan

Date

1981-04--24

Format

PDF

Language

English

Original Format

Paper

Files

Citation

Liam Connellan, “The Importance of Marketing,” NCI Archive, accessed May 25, 2026, https://archive.ncirl.ie/items/show/1045.